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Who do you want to sell to online?

Pick the entry point that fits you best – by target audience, business model or industry.

1Target audienceWho do you want to reach?2What we fixWhat is not working?3IndustryWhat industry are you in?
Not sure?
We’re happy to advise you personally and find the right solution for your company together.
Contact us now →
B2B buyer ordering on a tabletB2BBusinesses

For retailers, wholesalers, commercial customers and business partners.

  • ✓ Individual pricing
  • ✓ Fast ordering processes
  • ✓ Strong partner solutions
Discover B2B solutions →Consumer shopping onlineB2CEnd customers

For direct sales to private customers.

  • ✓ Simple ordering processes
  • ✓ Diverse payment methods
  • ✓ Optimized for all devices
Discover B2C solutions →
The right solution for your goals
More growth. More possibilities.

Reach any target audience – B2B, B2C or both – with one high-performance platform.

Book a free consultationB2Bware dashboard
Sales office employee taking a trade customer's reorder by phone at her laptopSame reorders by phone and email

Trade customers reorder online at their own prices, straight into your ERP.

  • ✓ Reorder from order history
  • ✓ Each account sees its own prices
  • ✓ Orders land in your ERP
Trade portal →Warehouse manager checking stock and order data on a laptop between palletsShop and ERP out of sync

Prices, stock and orders that match your ERP, kept running for you.

  • ✓ Prices, stock and orders synced live
  • ✓ Works with whichever ERP you run
  • ✓ Fixes after ERP updates included
ERP integration →Office employee typing a customer order from a printed sheet into the computerEmailed orders retyped

PDF, email and Excel orders read and posted to your ERP.

  • ✓ Learns each customer's part codes
  • ✓ Nothing posts without approval at the start
  • ✓ Lands as a finished sales order
Emailed orders →Consumer shopping onlineConsumer shop and ERP apart

A consumer web shop built on your ERP, not bolted on.

  • ✓ Every order reaches your ERP
  • ✓ Checkout prices match your ERP
  • ✓ Live stock from your ERP
Consumer shop →
The right platform for your business
Maximum efficiency. Zero data silos.

Connect your ERP to every sales channel and manage all your B2B and B2C customers from one platform.

Book a free consultationB2Bware dashboard
Logistics conveyorLogistics & Fulfillment

For logistics companies, fulfillment providers and dispatchers.

Discover solutions →Construction site with cranesConstruction

For building materials dealers, contractors and the trade.

Discover solutions →Electronic circuit boardElectronic Components

For manufacturers and dealers of electronic components and parts.

Discover solutions →Brake disc auto partAuto Parts

For wholesalers, repair shops and the automotive parts trade.

Discover solutions →Industrial robot armIndustrial Machinery

For machinery, plant engineering and industrial supply.

Discover solutions →Packaged goods on a production lineFood Packaging

For food packaging manufacturers and distributors.

Discover solutions →Cosmetic productsBeauty

For beauty brands, wholesalers and specialty stores.

Discover solutions →Medical instrumentsMedical Technology

For medical device manufacturers and suppliers.

Discover solutions →
View all industries →
Built for your industry
Your sector. Your solution.

B2Bware adapts to your business processes and connects every sales channel directly to your ERP.

Book a free consultationB2Bware dashboard
Who it's for
Built for trade suppliers

Manufacturers, distributors and wholesalers selling to trade accounts on their own prices, and the partners who work with them.

Not sure?
We’re happy to advise you personally and help you find the right solution for your company.
Contact us now →
Wholesale warehouse teamWholesalers

Custom prices, tier pricing and quick ordering for commercial clients.

  • ✓ Individual pricing
  • ✓ Fast ordering processes
  • ✓ Strong partner solutions
Wholesaler solutions →Distribution center with trucksDistributors

Dealer portal with real-time stock, blanket agreements and multi-warehouse logistics.

  • ✓ Real-time availability
  • ✓ Framework agreements
  • ✓ Multi-warehouse logistics
Distributor solutions →Automated manufacturing lineManufacturers

Dealer portal connected to your ERP, with an optional D2C shop for end customers.

  • ✓ Direct ERP connection
  • ✓ Individual conditions & reordering
  • ✓ D2C shop without middlemen
Manufacturer solutions →Two integration partners reviewing a customer project together at a desktop computerPartners

Agencies, integrators and resellers. Refer customers or resell under your own name.

  • ✓ Recurring commission on every account
  • ✓ We build it, run it and fix it
  • ✓ Any ERP. No quota
Partner program →
Not sure which?
Get a plan and a fixed price.

£349 a month. Tell us what is not working and we come back with a plan before you pay anything.

Book a free consultationB2Bware dashboard

Stop using your current consumer shop.

Switch to one built on your ERP.

Every order reaches your ERP. The price at checkout is the price in your ERP. We build the shop, move everything across, and run it.

Book a free consultationSee the six reasons

Fixed price, agreed after the free consultation. Whichever ERP you run.

Six reasons to switch

Each one is something your shop does today that it would not do if it were built on your ERP.

Every order reaches your ERP

TodayOrders go missing or get retyped. You find out when the customer calls to ask where it is.

With B2BwareWe put every order into the ERP as a finished sales order, and we watch each one. A failed order is fixed before the customer calls.

Thank you, your order is placed

We have sent a confirmation to your email.

  • Stoneware mug, blue x 2£48.00
  • Promotion-£4.80
  • Total paid, incl. VAT£43.20

Your ERP

Order SO-20431 in your ERP

Source
Web shop
Status
Posted, watched
Retyped by
Nobody

Illustrative example.

The price at checkout is the price in your ERP

TodayThe shop holds its own prices. Promotions are set up twice and VAT gets worked out again.

With B2BwarePrices, VAT and promotions come from the ERP, so the customer pays what your ERP says. Nothing is copied across.

Your basket

  • Stoneware mug, blue£24.00 incl. VAT x 2£48.00
  • Promotion applied10% off-£4.80
  • Totalincludes £7.20 VAT£43.20
Pay securely

Your ERP

Price
£24.00 incl. VAT
Promotion
10% off
Order total
£43.20

Same price. Set up once.

Illustrative example.

You stop selling what you don't have

TodayStock is a copy made on a timer. The shop says in stock and the warehouse says otherwise.

With B2BwareStock is read live from the ERP, not from a copy made half an hour ago.

What the shop shows

  • Stoneware mug, blueIn stock: 12ERP 12
  • Stoneware mug, greenLast 2 in stockERP 2
  • Stoneware mug, redOut of stockERP 0

Read live from the ERP. Not a copy made on a timer.

Illustrative example.

New products reach the shop without retyping

TodayNew items sit in the ERP until someone retypes them into the shop.

With B2BwareThe shop is built on your item master. Every variant is its own product with its own details. Change it in the ERP and the shop follows.

Item master in your ERP

Item
Stoneware mug
Colours
Blue, green, red
Sizes
Small, large

On the shop, with no retyping

Item no.
Its own, per variant
Barcode
From the ERP
Weight
From the ERP
Stock
Its own, live

Illustrative example.

Updates stop breaking it

TodayA plugin or shop update goes in and the link to the ERP stops working.

With B2BwareWe run the shop and the link. Fixing it after updates is in the monthly fee.

After a shop or plugin update

  1. Shop software updated
  2. Link check: product feed changedCaught by us, not by a customer
  3. Link fixedIn the monthly fee
  4. Test order posted to the ERP

Illustrative example.

Month end stops being manual

TodaySomeone matches web payments and refunds to orders by hand.

With B2BwarePayments and refunds are matched to ERP orders, including prepayment and cash on delivery.

Month end: payments matched to ERP orders

ERP orderPaid byAmountMatched
SO-20431Card£43.20
SO-20432Card£18.00
SO-20433Card£60.00Refunded £60.00
SO-20434Prepayment£125.00
SO-20435Cash on delivery£32.00

Illustrative example.

Everything your shop needs, already connected.

Most shops add a plugin for each of these. Ours come connected.

Payments

  • Cards
  • Apple Pay
  • Google Pay
  • PayPal
  • Klarna
  • Prepayment
  • Cash on delivery

Shipping

  • DHL
  • DPD
  • UPS
  • Royal Mail
  • Tracking emails

Accounting

  • Xero
  • QuickBooks

Marketing

  • Google Shopping
  • Meta catalogue
  • GA4
  • Klaviyo
  • Mailchimp

Reviews

  • Trustpilot
  • Reviews.io

Marketplaces

  • Amazon
  • eBay
  • and more

Through SyncSpider, with the same stock and orders as your shop.

400+ integrations through SyncSpider. If yours isn't listed, we connect it.

Built in, not bolted on.

These usually mean another plugin. Here they are part of the shop.

  1. Search that forgives typos

    A customer types "sheos" and still finds shoes.

  2. Promotions and vouchers

    Set up once and applied at checkout.

  3. Sizes and colours as one product

    One page for the product, one choice per variant.

  4. Several shops, one catalogue

    One catalogue and one stock level behind every shop.

  5. Trade customers on the same system

    They log in to the same shop and see their own prices.

Illustrative examples.

Fast without an optimisation project

There are no plugins slowing the shop down, so there is no speed project to pay for.

98/ 100
Google PageSpeedMeasured on a B2Bware customer shop. Scores vary by shop.

Why switch, not patch

You can mend the link between your shop and your ERP. The shop will still hold its own copy of your prices, stock and products, and copies drift.

Patch the link

The shop keeps a copy. Every update is another chance for the copy and the ERP to disagree.

Build the shop on the ERP

The shop reads the ERP. There is no copy, so there is nothing to drift.

Illustrative example.

Switching is safe

We do the move. You approve it before anything goes live.

  1. You see the design

    We rebuild the design and show it to you before we build.

  2. We build and move

    Your products, customers, order history and reviews move across.

  3. You approve

    Nothing goes live until you say so.

  4. Live in about two months

    Customers set a new password at go-live. We send them the link.

What moves with you

  • Products, with their variants and images
  • Customers
  • Order history
  • Reviews

Every old URL is redirected

  • /shop/mug-blue.html/mugs/stoneware-mug-blue
  • /shop/mug-green.html/mugs/stoneware-mug-green
  • /category/kitchen/kitchen-and-dining

Each old page is mapped to its new address, so your Google rankings hold.

Not happy before go-live? Stop, and pay only for the hours worked.

Book a free consultation

Tell us what's not working between your web shop and your ERP: missing orders, prices or stock that don't match, a link that keeps breaking. We'll come back with a plan and a fixed price. You keep the plan either way. What to bring: your ERP, your shop platform, and a few examples of what's gone wrong.

What buyers ask us first

Will it work with our ERP?

Yes, whichever ERP you run. B2Bware is made by SyncSpider, the integration platform we have run for 10 years, with 400+ integrations. We confirm the connection in the free consultation.

Will we lose our Google rankings?

No. We map every old page to its new address and redirect it, so the traffic you have built follows you.

We also sell to trade customers. Can they use it too?

Yes. Consumers and trade customers use the same system, each with their own prices.

What if we change ERP later?

We reconnect the shop to the new ERP. The shop stays.

Who fixes it when something breaks?

We do. We run the shop and the link, and fixing it after updates is in the monthly fee.

Our shop is fine. It is just the link to the ERP.

Then we fix the link instead of rebuilding the shop. See ERP integration.

What does it cost?

A fixed set-up price and a monthly fee, agreed in the free consultation before we start.