A Doppler case study
Doppler’s sales agents order with live ERP prices.
70% faster order entry- Live prices and product data
- Orders go straight into the ERP
An ERP change threatened the portal Doppler’s agents used to take orders. We built a new one, linked straight to the ERP.
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The problem
The agents’ ordering portal was tied to the old ERP. A new ERP put it at risk.
- Company
- Doppler, an Austrian family company
- Founded
- 1946
- What they make
- Umbrellas, parasols and garden furniture
- Brands
- Knirps, Derby Umbrellas, Bugatti
A legacy portal
Agents ordered through a legacy portal fed by a basic CSV link to the old ERP.
A costly overhaul
Keeping that link on the new ERP would have needed a complex, costly overhaul.
Everything by hand
Agents picked variants, added them to the cart and changed quantities by hand, with no real-time pricing or product data.
No customer prices
Customer-specific pricing and delivery planning were not available.
What we built
A custom B2B portal for Doppler’s sales agents, connected directly to the ERP and to Doppler’s product information system.
When Doppler moved to a new ERP, keeping the agents’ old portal connected would have meant a complex, costly overhaul.
Before, agents worked through a basic CSV link to the old ERP and picked variants one by one, with no real-time prices or product data. Now the portal is connected directly to the ERP: each customer’s prices and tiered discounts are already on the order, several variants go on in seconds, and a delivery date can be set per item.
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The B2Bware solution
A portal for agents
- Agents log in and place orders on behalf of their customers.
- Customer-specific prices and tiered discounts are applied from the ERP.
ERP and PIM link
- Live product and customer data from the ERP.
- Images, descriptions and specifications come from the product information system.
Designed with the sales team
- The ordering screens were designed together with Doppler’s sales team.
- Several variants go on an order in seconds.
Advanced features
- A delivery date per item.
- Price overrides and free-of-charge lines.
- Saved carts, and past orders reused for repeat purchases.
Results
- 70%
- faster order entry
- Orders are placed in minutes instead of working through manual steps.
- Live
- prices and product data
- Customer pricing and product data come from the ERP and product information system.
- Direct
- into the ERP
- Orders flow in without manual input.
The 70% figure is from the original Doppler case study on b2bware.com.
How it works day to day
An agent can build a customer’s order in one place, with the right prices already on it.
The agent logs in. They place the order on behalf of their customer.- Prices and product data are already there. The customer’s own prices and tiered discounts, with live product and customer data from the ERP.
- They build the order. Several variants go on quickly. A delivery date can be set per item, and a price override or a free-of-charge line added when needed.
- They save or repeat. Carts can be saved, and past orders reused for repeat purchases.
- The order lands in the ERP. It flows straight in, with no manual input.
Order #123
Order #122
Why choose our B2B eCommerce platform?
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Your price £126.50 / item
- Each customer sees their own prices and terms.
- Prices, stock and orders synced live with your ERP.
- Customers reorder online from their order history.
- Works with any ERP. No connector? We build it.
Is your portal or shop tied to an ERP that is about to change?
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Tell us what's not working: orders retyped from emails, the same reorders by phone, or a webshop that doesn't match your ERP. We'll come back with a plan and a fixed price. You keep the plan either way.
FAQ
How did B2Bware solve Doppler’s problem?
B2Bware implemented a custom B2B eCommerce portal that integrated directly with Doppler’s ERP and PIM systems. This created a streamlined, user-friendly platform for sales agents to place orders quickly and accurately.
What were the main benefits for Doppler?
The new B2B portal made order entry 70% faster, and orders now flow straight into the ERP with no manual input. It also saved the cost of expensive custom ERP development.
What key features does B2Bware offer?
The portal provides real-time, customer-specific pricing, live product data, the ability to split delivery dates, options for saved carts and repeat orders, and a user experience co-designed with the sales team for maximum speed.
How does B2Bware integrate with my ERP or PIM?
B2Bware offers native connectors for popular ERP and PIM systems and an open REST API for custom integrations. Whether you run Sage, Business Central, NetSuite or any other ERP, B2Bware syncs product data, pricing and orders automatically, without disrupting your workflow.
Do I need an in-house development team to use B2Bware?
No. Our team handles the full implementation, from integration to setup, so you don’t need technical expertise. However, if you have an internal development team, B2Bware offers a REST API and full documentation for additional customisation.
Can I use B2Bware for multiple brands or regional sites?
Absolutely. B2Bware supports multi-site and multi-brand operations, allowing you to manage pricing, inventory and orders across different storefronts and regions from one platform.
How long does implementation take?
Implementation time depends on your specific business needs, but most setups are completed within weeks, not months. Our team ensures a smooth transition, minimising disruption to your current operations.
Why choose B2Bware over OroCommerce, Spryker or Shopware B2B?
Flexibility: it is built for sales agents, not just IT teams. No bloat: it is focused on B2B sales workflows, not generic eCommerce features.
Is this a scalable, long-term solution?
Yes. It’s a platform that grows as you scale, without growing your tech debt. It’s fully modular, customisable and built for future growth.
Can B2Bware replace our ERP?
No, and it shouldn’t! B2Bware complements your ERP as a modern sales front end, so your “source of truth” stays intact.