Salons and retailers reorder beauty stock in minutes.

Shades, sizes and sets, at their own price.

  • Variants, bundles and case sizes handled
  • Salon, retailer and reseller price lists
  • Emailed and spreadsheet orders are read for you

Your account managers stop retyping spreadsheets.

£349 a month. Start with a free trial. Live in weeks, not months.

Who orders from beauty brands

  1. Brand moving into wholesale

    Wholesale orders outgrow the inbox

    Trade buyers log in, see wholesale prices and order by case. Your small team is not retyping each one.

  2. Distributor

    A huge range, many price lists

    Hundreds of lines, in shades and sizes, with prices per buyer group. Each buyer sees their own range.

  3. Direct brand adding trade

    Salons and resellers next to consumers

    Trade buyers get their own portal and prices, kept apart from your consumer shop.

Trusted by businesses building the future of B2B commerce.

What beauty brands tell us

The problem as it sounds on the phone, and what we do about it.

  1. Trade orders come in as spreadsheets and emails and are retyped

    Emailed, PDF and Excel orders are read, matched to your codes and shades, checked against your ERP and posted after your team approves.

    How emailed orders work
  2. Salons and retailers ring to repeat the same order

    They reorder in a portal, at their own price, by case or by unit. Every order lands in your ERP.

    How the trade portal works
  3. Your consumer shop and your ERP disagree on trade prices and stock

    Trade buyers get a portal with prices and stock synced live from your ERP, so trade and shop do not fight.

    How the ERP link works

What B2Bware handles for beauty brands

All of it runs on one connection to your ERP, and we run it for you.

  • Shades, sizes and variants

    Each variant ordered cleanly, with its own stock.

  • Sets and bundles

    Gift sets and kits ordered as one line.

  • Price lists per buyer group

    Salon, retailer and reseller prices from your ERP.

  • Case sizes and minimums

    Buyers order in the packs you sell.

  • Buyer-group catalogues

    Each group sees the range meant for them.

  • Reorder from history

    Last quarter’s order, edited and sent in a minute.

Every channel into one ERP

You do not have to move your customers. We take each way they order and post a finished sales order.

  • PhonePhone orders captured and put into the ERP.
  • Email and PDFEmails, PDFs and spreadsheets read. Their codes matched to yours.
  • WhatsAppWhatsApp orders read and put into the ERP.
  • Online portalTheir own prices and one-click reorder.
  • Your repsReps order with live prices.

Right customer, right price, ready to pick

  • Prices checked
  • Stock checked
  • Account checked
Checked before the order posts.

Is it right for you?

Right for you if

  • You sell cosmetics or beauty products to salons, retailers or resellers on account
  • Products have shades, sizes or sets, and buyers have their own price lists
  • Orders reach you by sheet or email and someone retypes them
  • You run an ERP, whichever one it is

Not the right tool if

  • You only sell to consumers
  • You need a product information or label compliance tool

The price, before you call

One price, whichever way your orders arrive.

Free consultation

Before you pay anything

Tell us what needs fixing. We come back with a plan and a fixed price.

Book a free consultation →

£349 a month

To run it

First 1,000 orders a month included, then about 15p an order. No per-user fees, no day rates for fixes.

What's included

  • Trade portal with each customer's own prices and catalogue
  • Emailed, PDF and Excel orders read automatically
  • Their part codes, packs and units matched to yours
  • Prices, stock and credit checked against your ERP
  • Your team approves before anything posts
  • Finished sales orders in your ERP, whichever ERP you run
  • Hosting, updates, support and daily backups
  • We watch every order and fix what breaks
See the full list
  • Order history and one-click reorder
  • Search and filters
  • Variants, bundles and kits
  • Tiered and quantity-break pricing
  • Stock across warehouses
  • A full audit trail
  • ERP link built new, or taken over and fixed
  • Cloud or on-premise ERP
  • REST API
  • Roles and permissions
  • Several brands or companies from one setup
  • White label and languages
  • Reporting
  • Encryption

Book a free consultation

Tell us what's not working: orders retyped from emails, the same reorders by phone, or a webshop that doesn't match your ERP. We'll come back with a plan and a fixed price. You keep the plan either way.

What beauty brands ask first

Will it work with our ERP?

Yes. We connect to any ERP. B2Bware is made by SyncSpider, the integration platform we have run for 10 years, with 400+ integrations. We confirm your setup in the free consultation.

Does it handle shades, bundles and pack sizes?

Yes. Variants, sets and case sizes are held against each item, and buyers order in the unit they buy.

Can salons and retailers see different prices and ranges?

Yes. Each account sees its own prices and range, live from your ERP.

Some customers still send Excel files. Is that covered?

Yes. Spreadsheet and emailed orders are read, matched to your codes and posted as finished orders after your team approves.

Is this going to be a big IT project?

No. Start a free trial and set it up yourself, or have us set it up for you. Your team checks orders, not a project plan.